The reason I began listening to local station WDEL, was because they dropped Rush Limbaugh from their afternoon programing. Instead of hate and stupidness, I got to hear of matters important to me. My county government. My city government. My state government. And of course, national politics always interjected.
I can’t get enough of it. I read the paper in the morning, and I can’t wait for the local talk shows to come on. The progressives own the morning. The conservatives own the afternoon, and I’m still trying to figure out who owns the evening…
It is kinda silly, I know, but because I listen and hear the advertisements, my kids sing their jingles in the car. Driving down Main Street in Newark, they’ll blurt out, “there’s Alex and Ani’s“. The older kids insist they want music on, but I’m the boss.
Some of the advertisers seem like old friends. One hears them over and over, and even can go back and note the different commercials back through time. Calvert Plumbing and Heating is one I hope to use next time fate strikes. The best one, besides the “Alex and Ani” with sitar music put in place by Rick Jensen, is the DelmarvaJobs.com featuring the harp player. I hope that gets nominated for CLIO, the advertiser’s equivalent of the Oscars….
And this should be in everyone’s Northern Delaware bookmarks. It is the tower cam. One rarely thinks of us being in eyesight of downtown Philadelphia, but we certainly are. One can tell the weather with one visual click.
Anyways, the point of this was not to brag on WDEL and extol how fortunate we were to have it at our disposal, but to point to the dark side, which is about that human being whose leaving is what drove me to begin listening to WDEL in the first place.
Rush Limbaugh is in trouble. For a while he was harmless harping at Democrats, and we all know, sometimes Democrats need harping at. But as his worth became higher, he had to push buttons to justify his high expense. His audience no longer consisted of regular Joe’s, but had to become fanatics who would listen and respond. And the biggest thing fanatics crave, is more fanaticism, and Rush obliged.
Now, he bashes the poor. Now he bashes every gay person. Now he bashes Liberals. And last March, he bashed a woman for simply being a woman.
That made people take notice. WHOA, this guy is an ass…… Seriously, when you demean 53% of the population (women), knowing that at least half the men are married and will dutifully side with their spouses (YOU’D BETTER!)….. ticking off 75% of the American population, can’t be good for business.
That is bearing fruit.
Arising from that, several organizations are targeting his advertisers. This is not a hate campaign. It is a calm, respectable, and very businesslike campaign. They are calling up advertisers and saying …”yesterday your ad played on this station at this time, and this is what went before and after it… Advertisers were appalled…. Most of them do not support Rush Limbaugh, but buy ads with a local radio station…. The radio station then puts their ads in holes where ever they need them… Radio stations that carry Rush Limbaugh are bound by contract to still do so, and are having a terrible time scheduling just those advertisers who … so far… have not expressly said…” Make sure we aren’t on Rush.”
2200 sponsors have pulled their ads so far. At first these were mentioned but Rush supporters attacked these businesses with threats of shooting them with NRA sanctioned assault weapons (they were idle threats, no events occurred) that now, the names are kept hidden. But anyone listening over time, can certainly, after hearing only one advertisement on his program get played over and over, realize his brand is in deep trouble.
The show is doing so badly that Freedom Works, the Karl Rove PAC that garnered $300 million dollars, is using their money just to keep Rush on the air…
So in what seems like an outrageous chain of events, the only reason Rush Limbaugh is still on air it appears, is because billionaires have too much money on their hands… In 2013, Freedom Works plans to spend between $25 and $30 million. Glenn Beck is also included in its largess.
Freedom of speech is a right. No one is arguing over whether Freedom Works benefactor Stepheson can say what he wants with his $100 million donations. But that right goes both ways. Advertisers have the right to know what their money appears to be saying about themselves when their ads show up on Rush Limbaugh.
It says, “I the advertiser, support the embarrassment of the poor. I support the deportation of Mexicans. I support the incarceration of the entire black comminity. I support the killing of Liberals with assault weapons, and I support the rape of women”… In fact, supporting Rush, say something like this: ” Hey, woman, come take your clothes off and dance for me….. After all, that’s all you’re good for!!!! Ha, ha, ha.”
You too must join in taking him down, for the simple reason that it allows many more Americans to enjoy the benefits of local radio programming as we have here in Delaware for 6 years….
The stuffing of the goose is done. Time to cook the goose, and at the feast, get back to being Americans again. Working together, and not against each other…..